Fundraising begins with a great mission. It is driven by a compelling message. It is sustained through meaningful relationships.
WHAT IS CAUSE SELLING?
Cause Selling is a relationship-centered, collaborative approach to professional fundraising. It is a model for fundraising that integrates valuable systems from the for-profit realm, with an intense focus on building long-term connections that benefit both the donor and the organization. The eight-step cycle gives you the confidence you need to:
- Seek out donors who have a need, interest, and passion for your cause
- Show or demonstrate to donors how your cause fulfills their need
- Inspire donors to support and donate to your cause