Blogs
Blogs
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Understanding Planned Giving: Donor Motivations and Marketing Strategies
As fundraisers, we frequently think of donors writing a check, attending a special event, or giving used items to a donation center. These gifts keep our organization running, but there is another form of generosity that sustains organizations in the future: planned giving.
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Peer-to-Peer Fundraising: More Than Just Asking for Donations
Peer-to-peer fundraising (P2P), also known as friend-to-friend fundraising, involves supporters raising funds by leveraging their personal networks. P2P is often used as a tool for giving days like Giving Tuesday, where supporters ask their friends and family for donations. But only focusing on donations can be shortsighted. Asking for a gift is just one way…
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The Fundraiser’s Mindset: Emotional Intelligence and Authenticity in Relationship Management
The most successful fundraisers understand that building strong relationships requires as much self-awareness as it does strategy. Emotional Intelligence (EQ) and authenticity form the backbone of effective engagement in the Cause Selling Cycle, influencing every step from Prospecting to Stewardship.
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Optimize Your Website for Donations: 7 Ways to Make Giving Easy and Effective
Your website is one of your nonprofit’s most powerful fundraising tools. It’s often the first place a prospective donor learns about your mission, and it should be just as compelling and donor-friendly as your best appeal letter. Yet, many organizations overlook simple ways to make their website truly effective at converting visitors into supporters.
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Building Lasting Relationships: Engaging Donors Beyond the Gift
Congratulations, fundraiser! You found a prospect and discovered their needs, interests, and ability to give. You created a great presentation, overcame donor objections, asked for a gift and…BAM, you got the gift and turned that prospect into a donor! Now the challenge is keeping their support and moving them to a higher giving level. The…