Blogs
Blogs
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The Fundraiser’s Mindset: Emotional Intelligence and Authenticity in Relationship Management
The most successful fundraisers understand that building strong relationships requires as much self-awareness as it does strategy. Emotional Intelligence (EQ) and authenticity form the backbone of effective engagement in the Cause Selling Cycle, influencing every step from Prospecting to Stewardship.
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Optimize Your Website for Donations: 7 Ways to Make Giving Easy and Effective
Your website is one of your nonprofit’s most powerful fundraising tools. It’s often the first place a prospective donor learns about your mission, and it should be just as compelling and donor-friendly as your best appeal letter. Yet, many organizations overlook simple ways to make their website truly effective at converting visitors into supporters.
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Building Lasting Relationships: Engaging Donors Beyond the Gift
Congratulations, fundraiser! You found a prospect and discovered their needs, interests, and ability to give. You created a great presentation, overcame donor objections, asked for a gift and…BAM, you got the gift and turned that prospect into a donor! Now the challenge is keeping their support and moving them to a higher giving level. The…
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Fundraising Events Don’t Raise Money — They Trigger It
Walk out of almost any gala, and you’ll hear the same question: “How much did we raise tonight?” It sounds right. It feels right. But it misses what is really happening. Because the event didn’t raise money. The donor’s decision did. At some point during the evening, a guest made a choice — to move…
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The Relationship Advantage: Using Cause Selling to Retain Major Gifts
Let’s face it: fundraising is a high-stakes game. Competition is steep, and the strategies behind major gift fundraising have shifted completely. I know this firsthand from spending the bulk of my career as a major gifts fundraiser and then transitioning into advising high-net-worth individuals on their charitable giving.