Blogs
Blogs
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Segmentation and Donor Personas: Using AI Data to Drive Engagement
Modern fundraising lives at the intersection of heart and data, where the human art of relationship-building meets the precision of analytics. As the profession evolves, fundraisers are increasingly leveraging artificial intelligence (AI) not to replace empathy or intuition, but to amplify them.
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Jarrett Ransom Featured in The Major Gifts Report for Insights on Overcoming Donor Objections
Jarrett Ransom, Lead Senior Trainer at the Sanford Institute of Philanthropy, has been featured in The Major Gifts Report for her insights on overcoming donor objections and strengthening donor relationships following her presentation at AFP ICON.
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The Next Chapter for K-12 Philanthropy
The best fundraising relationships rarely begin with an ask. They begin with listening: understanding what a community values, communicating where an organization is headed, and finding the intersection between a potential partner’s interests and the mission.
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Firm Boundaries, Open Communication: Fundraising Ethics
Ethical fundraising requires both courage and clarity. It means having the discipline to decline funding opportunities that don’t align with your mission, even when the potential financial benefit is significant. It also means communicating honestly and transparently with donors, especially when conversations become difficult. Neither is optional. Together, these practices protect the trust that makes…
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The Stewardship Clues Hidden in Every Stage of the Donor Journey
In fundraising, securing a gift is just the beginning. True impact comes when donors feel valued, informed, and connected — a process captured in the Stewardship step of Sanford Institute of Philanthropy’s Cause Selling Cycle.