Blogs
Blogs
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The Power of the Pivot: Honoring the Past and Shaping the Future of Black Philanthropy
Black philanthropy is, and always has been, powerful and ahead of its time. Structured by ancestral lineage, rooted in spirituality, and steeped in community, it is fueled by the intrinsic belief that we are one another’s keepers.
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Understanding Planned Giving: Donor Motivations and Marketing Strategies
As fundraisers, we frequently think of donors writing a check, attending a special event, or giving used items to a donation center. These gifts keep our organization running, but there is another form of generosity that sustains organizations in the future: planned giving.
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Peer-to-Peer Fundraising: More Than Just Asking for Donations
Peer-to-peer fundraising (P2P), also known as friend-to-friend fundraising, involves supporters raising funds by leveraging their personal networks. P2P is often used as a tool for giving days like Giving Tuesday, where supporters ask their friends and family for donations. But only focusing on donations can be shortsighted. Asking for a gift is just one way…
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The Fundraiser’s Mindset: Emotional Intelligence and Authenticity in Relationship Management
The most successful fundraisers understand that building strong relationships requires as much self-awareness as it does strategy. Emotional Intelligence (EQ) and authenticity form the backbone of effective engagement in the Cause Selling Cycle, influencing every step from Prospecting to Stewardship.
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Optimize Your Website for Donations: 7 Ways to Make Giving Easy and Effective
Your website is one of your nonprofit’s most powerful fundraising tools. It’s often the first place a prospective donor learns about your mission, and it should be just as compelling and donor-friendly as your best appeal letter. Yet, many organizations overlook simple ways to make their website truly effective at converting visitors into supporters.