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What Corporate Sponsors Really Want in a Nonprofit Partner
January 24 @ 9:00 am - 11:00 am$10
This session will cover what you need to know to better understand what corporate sponsors care about in 2018, and what they expect from you. We’ll explore ideas to grow sponsorship revenue in a new way, and talk tips to strengthen corporate partnerships. This session is ALL about what corporations are looking for in “purpose-driven partnerships!”
We’ll also discuss:
— Fundamentals of brand activation and fulfillment
— How to create an inventory of your marketing assets to attract the right sponsor
— Sponsorship proposal strategies
This nonprofit educational session will be interactive with live audience polling. It will include video clip examples of brand activation and experiential branding, plus offer time for Q & A.
AUDIENCE: The class is beneficial to all nonprofits interested in growing corporate sponsor revenue or partnerships.
OPEN to all Chamber members and non-members. Breakfast is provided.
Colleen Lockwood, National VP of Development, Women of Tomorrow, is a South Florida philanthropic leader with extensive Fortune 500 experience in marketing & branding. She has demonstrated success in securing national financial support for non-profits of many sizes. She is an Instructor for the Sanford Institute of Philanthropy at National Leadership Institute and holds a B.S. in Marketing from the Univ. of Maryland, as well as an MBA from Penn State Univ. https:/lwww.linkedin.com/in/colleenlockwood/